A Handshake or a Handover

In my last blog I covered the specific areas where artificial intelligence (AI) is making inroads in marketing primarily dynamic segmentation, copywriting, and graphic design. These are all areas where AI is doing things that humans have already been doing…

Read More

Artificial Intelligence in Marketing

Let us examine how recent artificial intelligence developments change how we do marketing now and in the near future as well as whether these AI developments will ultimately lead to replacing us as humans and marketing professionals. The Expected Artificial…

Read More

Marketing: Between Creativity and Discipline

Researchers have established with some degree of certainty that the first evidence of branding dates back to 35 BC Pompeii, but it wasn’t until the 1900s that marketing began to take shape in terms of becoming its own department in…

Read More