Opinions

In my last blog I covered the specific areas where artificial intelligence (AI) is making inroads in marketing primarily dynamic segmentation, copywriting, and graphic design. These are all areas where AI is doing things that humans have already been doing…

Let us examine how recent artificial intelligence developments change how we do marketing now and in the near future as well as whether these AI developments will ultimately lead to replacing us as humans and marketing professionals. The Expected Artificial…

Researchers have established with some degree of certainty that the first evidence of branding dates back to 35 BC Pompeii, but it wasn’t until the 1900s that marketing began to take shape in terms of becoming its own department in…

Marketing automation is not the solution, but it is the seed that needs to be watered, fertilized, and nursed in order to become the solution Part I – What is Marketing Automation Most marketers understand that a single interaction with…

Marketing automation is not the solution, but it is the seed that needs to be watered, fertilized, and nursed in order to become the solution Marketing Automation Success Factors While it is reasonable to assume that many of the top…